Creative Hub

Creative Hub & Yangtze River Delta International Cultural Industries EXPO 2019

 —  Event
  • Percy Photo
    Percy Chen
    Junior Project Manager Art-Science swissnex China

This November, the Swiss non-governmental and non-profit promoting platform Creative Hub was invited to the Yangtze River Delta International Cultural Industries EXPO (hereinafter abbreviated as YRDICIE 2019) to be one of the keynote speakers, introducing the creative industry landscape in Switzerland. As part of the program, swissnex China accompanied Creative Hub to visit the China Industrial Design Museum and YRDICIE 2019.

A brief history of swissnex China

swissnex China is the Science Consulate of Switzerland for China, which builds bridges by connecting Switzerland and China in education, research and innovation. By crossing conventional boundaries, we offer a platform to foster collaboration and creativity for inspiring research and ground-breaking innovation.

swissnex is the Swiss global network connecting the dots in education, research, and innovation. Its mission is to support the outreach and active engagement of its partners in the international exchange of knowledge, ideas and talent.

An introduction for China Industrial Design Museum

On the outskirts of the city, China Industrial Design Museum is a hidden gem that showcases an entire history of technological and industrial developments in Shanghai. From a small fishermen town to the megacity today, Shanghai has indeed endured an incredibly fast advancement. The museum has over five hundred pieces of relics, from old fashioned bicycles, radios, electric fans, to cameras, and even truck motors.

The meeting between Creative Hub and China Industrial Design Museum went smoothly. In a sense, industrial developments and creative endeavors have a symbiosis relationship. They perfect and propel each other forward. It was also an awesome opportunity for Regula to learn about Shanghai from a more indigenous perspective.

About YRDICIE 2019

On November 22 and 23, swissnex China and Creative Hub visited YRDICIE 2019 together. Regula, representing Creative Hub, gave her speech on the general trends in Swiss creative industries as well as Creative Hub’s mission. The insights were refreshing, for it was rare that the audiences could hear first-hand information from Swiss experts. And the popularity of Swiss creative industries came as a pleasant surprise to many.

Open to all, Yangtze River Delta International Cultural Industries EXPO aims to more effectively leverage the important roles of Shanghai and other regions in opening China up to the world, supporting the integrated development of the Yangtze River Delta and making it the national strategy. It invites global leaders in innovation, culture, creative, and academic fields to showcase their processes in an attempt to accelerate local productions: the Expo has attracted more than 870 cultural and art institutions, including museums, libraries, publishing groups, art galleries, design companies, show businesses, and eSports enterprises throughout the delta region, around the country, and all over the world. In the short three days exhibition, YRDICIE 2019 impressively attracted close to 128,000 audiences and accumulated over 5 billion RMB signed deals.

Additionally, the Expo held seven business matching events and fifteen forums on the topic of Global Intellectual Property, Global Culture Output, Foreign Cinema, Future Entertainment and so on to bring local and international corporations closer and provide them with a communication platform. 

Finally, we would like to thank Regula Staub at Creative Hub for her cordial visit to Shanghai and her fantastic speech. As the time of this blog, Creative Hub and YRDICIE are discussing about a potential collaboration for 2020. Regardless of the result, Creative Hub’s value is proven, and we would like to see it come back to China in the future. 

Creative Hub @ YRDICIE 2019

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