Erinrose Sullivan is a marketing consultant and advises companies on the development of digital marketing strategies. Previously, she held senior positions at Orange, EA and Ubisoft, where she built her expertise in gaming, entertainment, media, technology and telecommunications. With her experience, Erinrose helps companies take a consistently customer-centered point of view. Through the Lean Marketing Switzerland initiative, which she co-founded, she also supports startups with a targeted approach. Her areas of expertise are video games and the optimization of gaming experiences. She is also active as an external expert and speaker. She studied Political Science (BA) at McGill University in Montreal and Marketing (MBA) at HEC Paris Business School.