Daniel Schaffo is involved in multiple positions in the Swiss creative economy. He is managing director of Luzern Design and Swiss Design Transfer. At Stewo International AG, a manufacturer of designer wrapping papers and cardboards, he heads the area of marketing and design. At the same time he works as business and brand coach at Aventa Consulting, and is also a keynote speaker. He has many years of management experience in international companies in the areas of luxury goods and premium sports products. He focuses on brand building, marketing, sales, product management and design. Daniel is an idea generator, sparring partner and coach of startup teams and management personnel. His experience and creativity are put to use when businesses and brands must be made fit for the future. He has a licentiate (master’s) in business administration from the University of St.Gallen (HSG).