Creative Hub

Read On

READ ON by SOL SOL ITO portrait

These extremely flat glasses are so ground-breaking that, for the time being, we still cannot show them.

Read on is the name of extremely flat, modern reading glasses with a sophisticated case. They are so ground-breaking that, for the time being, we still cannot show them. Applications for patents are in progress.

Almost every third person uses reading glasses, and almost everyone has experienced  their glasses getting scratched in their pocket. Sandra Kaufmann, Monika Fink and Will Lloyd recognised this problem and they developed an original solution to it in their studio in Zurich: Read on, the extremely flat and compact reading glasses, which are thus also considerably less susceptible to scratching. The three have successfully solved the balancing act between functionality and distinct design.

The development of the glasses and packaging will be completed in coming months and the marketing strategy worked out. The coaching from Creative Hub concentrates mainly on the branding and the product launch. For this an experienced marketing strategist is being consulted.

www.readon-mobile.com


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