On one hand, Ruben Wegmann is responsible for digital projects at Hinderling Volkart. But he also heads the strategy unit HV Shift, with which he sees companies into the digital future. Previously he was responsible for business development and marketing at sharoo. He took the paraglider school paraworld.ch and transformed it from a local business into the largest provider of paraglider trips and training in Switzerland. At McKinsey & Co. Ruben acquired a set of concept and analytic tools, which he still draws upon to this day. His degrees/certificates: CAS Design Thinking from Lucerne University of Applied Sciences and Arts (HSLU), M.A. Strategy & International Management from University of St.Gallen (HSG) and MBA from Nanyang Technical University (NTU) in Singapore.