The official CV of Rolando Baron: First advertiser at the some of the best agencies in Switzerland, then managing director of an online agency and since 2008 independent consultant for strategic challenging projects for brands such as Coop, Helsana, Ikea, Swiss Life, Suva. But the official truth is usually only half the truth. Therefore here are a few unofficial statements: Rolando doesn't do consulting, but coaching. Rolando builds the bridge between vision and action. And Roland focuses on the popcorn momentum – on creativity and the energy that creates really something new.