Nathalie Nyffeler is founder and director of the research institute for innovation management in Lausanne. The focus of her research includes the areas of product development, innovation management and design management. At the same time she is professor at the School of Management and Engineering (HEIG-VD) in canton Waadt, in the capacity of which she introduced the Master of Science in Integrated Innovation for Product Development at the University of Applied Sciences and Arts Western Switzerland (HES-SO), among others. Previously Nathalie worked as product and brand manager for various companies as well as research assistant at the School of Business Administration in Lausanne. She has a bachelor’s in business administration and a master’s in social sciences from the University of Lausanne (UNIL).