Franziska Bründler is founder and owner of the label Fidea Design, under which she develops, produces and markets designer products. Fidea Design is comprised of a team of seven people, and its roughly 300 products can be found in more than 400 speciality shops. The business mainly works together with Swiss institutions and designers. Apart from Fidea Design, Franziska is the driving force behind the exhibition DesignSchenken, which is held in Lucerne on each first weekend in December. Beyond that, she works as consultant in the areas of retail, marketing and design. She studied journalism and business administration at the universities of Zurich and Florence.