Anita Moser is founder of the label etmoietmoi, which specialises in premium bags and leather jewellery. She also worked as freelance designer and modeller, taking contracts from firms in Switzerland and abroad. The trained footwear designer has many years of experience in men’s and women’s shoes and accessories such as bags. She developed shoes for Tran Hin Phu, which were showcased at prêt-à-porter shows in Paris. With shoes of her own Anita Moser label she won the Federal Design Competition multiple times. Anita completed vocational training as technical shoe designer at the Bally shoe factories in Schönenwerd as well as the fashion designer study programme at the University of Art and Design (HGK) in Basel.