Read on - always, everything, everywhere.
- Sandra Kaufmann & Monika FinkTeam Read on
Read on is a long journey. The basic idea of the super-flat reading glasses with a sophisticated case was born in Seattle in 2017, and three years later we are planning to launch the product. Our core competencies are industrial design and engineering, especially eye glasses design, because with SOL SOL ITO we have a lot of experience in the development, production and marketing of glasses in the luxury segment.
Read on is an exciting addition to SOL SOL ITO. The product is new but positioned in the mass market and primarily designed for online trading. With our Creative Hub coach Ruben Wegmann, we have the right online marketing experts at your side. Ruben is a quick thinker and all-rounder. He’s structured, focused and acts as a valuable addition to the creative team. For him, marketing is at the center, so he also created the perfect slogan for the product as well as for the target group. He supports you all the way from branding to website structure and to investor discussions.
We see the recent inclusion in the Innosuisse startup program as a continuation of the early support from Pro Helvetia and Creative Hub. Being supported by Innosuisse as an industrial design project without a university connection is still atypical and a stroke of luck for us. One thing leads to another, and the ball is rolling.
We are currently working on the sales strategy, financing and expanding our team. The product is in the final stages of development, as soon as we have all weathered the Corona crisis, we will take off.