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LA LAURA: The first product "THE BAG 18:oo" will be launched on November 1st

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 —  News
  • 2. PORTRAIT 2048x2048
    Laura Seifert
    Founder LA LAURA & Coachee Creative Business Coaching 21

Design that creates space for the whole day. This bag accompanies you from your job to the gym, to the lake, to the café, and also cuts a fine figure with an after-work drink. It accompanies you on the bike or on the tram, and sometimes out for the weekend. It’s a bag for the whole day . . . or sometimes two.

Thinking around the corner

The zipper stretches diagonally across two sides. Not only does it look unique—the extra large opening also allows you to pack and unpack it quickly. You can keep track of things and always have everything on hand. The diagonal zipper has even been given design protection!

A sustainable eye-catcher that you can touch

Good design serves the senses. Not only does it look good, it feels good, too, with fabrics that you just want to touch. (Warning: Not just you.) This is the robust, environmentally friendly blind fabric from the traditional Swiss company Schenker Storen: its sporty, elegant look with contrasting colors, is woven in Austria and sewn onto your bag in Switzerland.

Practical and versatile

Carry your bag comfortably in your hand, casually over your shoulder, stylish on the elbow or sporty on the back. You can store it in the USM in the office, in the locker in your gym, above you on the train, under the seat in the tram, and with a little extra air even in your hand luggage on the plane. Because all of this is part of your life and your 18:oo bag goes along with it.

Developed and optimized

In the last few months, all the technical details of the bag have been worked out in cooperation with the producer, directly with the manufacturer, as the patterns have been adapted and optimized for mass production.

With changes in material and with new suppliers, there have been improvements in functionality, sustainability and material health. Wherever possible, the materials are obtained in Switzerland and in neighboring countries.

In addition, the website was redesigned with the latest product photographs and professionally written texts. 

And what else?

The naturally white bag will available in five colors: vineyard, forest, park, lake and beach.

Until then, everything will be done in the areas of marketing, social media and photo shoots. At the same time, preparations will be made for the design trade fair Designgut in Winterthur from November 4th to 7th and Blickfang in Zurich from November 19th to 21st, at which LA LAURA will have its first public branding. I cordially invite you to visit me at the booth.

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