Creative Hub and "Digital Ideation" are cooperating!
"Digital Ideation" is a bachelor's programme at the Lucerne University of Applied Sciences and Arts that combines computer science and design. Since 2018, Creative Hub has been cooperating with the "Digital Ideation" course, imparting know-how in the "Corporate Innovation & Entrepreneurship" module. At the end of September, the 18 students started their fifth semester at the brand-new Zug-Rotkreuz Campus of the Lucerne University of Applied Sciences and Arts.
The "Corporate Innovation & Entrepreneurship" module supports students in the development of a fictitious business or innovation idea. It strengthens their skills as (future) design entrepreneurs and their abilities as key figures in interdisciplinary innovation processes. In the Bachelor’s programme, "Digital Ideation" students deepen their knowledge either in the field of computer science or in design. They work together on projects in areas such as Web & Mobile, User Experience and Gaming. Project based work at the interface of man and machine, design and computer science, is part of the foundation of the course from which future game designers/developers, graphic designers, interaction designers and web designers/developers emerge.
In the "Corporate Innovation & Entrepreneurship" module, students get professional and practical input from experts from the Creative Hub network. The students deal with six thematic units in small groups, which range from familiarizing themselves with different business models, basics of marketing, media and branding, budgeting and accounting concepts, and, finally, introductory business law. Apart from the aquirement of know-how, the students are also challenged in the areas of teamwork, self-study, action learning, discussion and presentation. Regular stand-up meetings are used to show and critically question the students' own progress. Ideally, that which is learned will be immediately integrated into their respective projects, influencing or even controlling them. Various project ideas, possibilities and approaches are discussed on an ongoing basis, and each team prepares written documentation which shall serve as a guide beyond their studies.
Last year's evaluation showed that "Digital Ideation" students appreciated the cooperation with Creative Hub in the "Corporate Innovation & Entrepreneurship" module and profited from the great expert know-how. They appreciated the valuable, practical information as well as the different perspectives on topics such as media relations, financial planning, market analysis, etc. The students also appreciated the fact that they were able to work with Creative Hub in the "Corporate Innovation & Entrepreneurship" module. They praised the selection of seasoned lecturers, who offered variety and aroused enthusiasm and motivation in the classroom.
Creative Hub wishes all "Digital Ideation" students an exciting semester full of learning with a great deal of verve!
